Social media
analytics tool

Track social media wins and quickly spot improvement opportunities without excelling at Excel spreadsheets.

  • Track performance across channels for multiple profiles and pages over a custom time period
  • Know what works and what doesn’t – and
    tweak your marketing strategy as you go
  • Keep an eye on your competitors and get inspired
Start free 14-day trial

No credit card required


Get a tool that excels at social media analytics
(so you don’t have to)


Follow key metrics on key social media channels

Get advanced, reliable stats on your social media performance and understand what they mean for your brand and your business – at a glance. Even if you run social media for multiple clients at once.

With NapoleonCat, you can:

  • Track engagement rates, reach, hashtags, follower growth and demographics, and much more
  • Clearly see what platforms and content types work best and when and how often you should post to get the highest engagement
  • Monitor your team’s activity to keep your social customer service top-notch
  • Compare multiple social media profiles side by side, including your competitors

You can analyze profiles on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Get started for free

No credit card required


Track your competitors’ social media activity

Copying your competitors is not something we recommend. But knowing what they’re up to and staying ahead – absolutely! Use NapoleonCat’s social media analytics to:

  • Connect and follow other social media profiles to monitor industry trends and benchmarks in real time
  • See what works and what doesn’t to inspire your own social media strategy and avoid the mistakes others make
  • Compare audience insights and post engagement to back your next marketing move with solid data
Get started for free

No credit card required


Easily report on your wins

Your boss or client needs their data on their desk every week or month? With NapoleonCat, that won’t take you too much extra work.

  • Automatically generate customizable social media analytics reports in PDF files.
  • Create and customize in-depth Facebook, Twitter, and Instagram reports in as little as 2 minutes for both your profiles and your competitors’ pages, including detailed competitive analysis.
  • Schedule weekly, monthly, or quarterly reports that will be automatically sent out to whoever needs them.
  • Create one report for up to 8 Facebook Pages.
  • Brand your reports to make a good impression on whoever reads them.

The reporting in NapoleonCat works with Facebook, Instagram, and Twitter.

Explore NapoleonCat’s reporting


And here’s how it works with
the different networks

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Youtube
  • Track essential metrics like reach, impressions, engagement, and more
  • Get insights into your audience and their activity
  • See how and when people view your videos on Facebook
  • Understand industry trends and compare them with your own results

Get more Facebook tools

  • Monitor all the basics like audience demographics and growth and how – and when – they react to your content
  • Track click rates for your call-to-action buttons and hashtag performance
  • Analyze both feed posts and Instagram stories
  • Track competitor profiles and compare them to yours

Get more Instagram tools

  • Analyze essentials like reach and follower growth
  • Track interactions in your feed and inbox
  • Track your competitors and compare your results

Get more Twitter tools

  • Analyze the results of your LinkedIn Company Pages
  • Track follower growth and activity
  • Understand what content resonates with your audience
  • Compare your stats to others in the industry

Get more LinkedIn tools

  • Track data for any publicly available YouTube channel
  • See how your YouTube audience changes over time
  • Understand how and when people engage with your videos

Get more YouTube tools

Kathleen Belleza
Kathleen Belleza
VPA Australia

The customer service team is really happy that it is so easy to navigate, easy to find and respond to comments, and you can easily hide comments when necessary.

Bastek Kłys
Bastek Kłys

NapoleonCat is a great tool to analyze social media performance, make valuable observations based on data, and create dedicated reports. All packed into an intuitive interface with an added bonus of a helpful, engaged support team.

Mats Genberg photo
Mats Genberg
Genberg & Co

It’s the first social media engagement tool we have ever tried that is truly intuitive and that makes it easy for us to include the clients in the process. The service and support is great and personal. And the value for money is great!

Colin Wayne
Redline Steel

We have enjoyed using NapoleonCat the past few years, and think the platform, especially the automation feature, has been a vital key to our success.

Get plenty of tools with just one subscription

  • Track and respond to all your social media conversations in one Social Inbox
  • Automate your social media publishing in a shared content calendar
  • Create effective team workflows to make moderation a breeze

See how it works in practice.

featured image

Analyze your social media & competitors with NapoleonCat

In this video tutorial, we’re taking you through our Analytics feature. See how you can quickly analyze both your social profiles and your competitors, too!

And in case you were wondering…

What social media networks can I analyze with NapoleonCat?

You can track your results on:

  • Facebook Pages
  • Instagram business profiles
  • Twitter profiles
  • LinkedIn Company Pages
  • YouTube channels

The profile or page needs to be public for us to be able to pull the data. Social media reports are only available for Facebook, Instagram, and Twitter.

How many profiles can I analyze with NapoleonCat?

You can monitor multiple social media profiles – both the ones you manage and the ones you follow. The number will depend on your selected pricing plan. Click here to compare plans.

Can I analyze pages or profiles I don’t manage?

Yes, you can monitor any company page or profile of your competitors and other businesses and perform competitive analysis. For example, here’s how to track your competitors on Facebook.

What is social media analytics?

Social media analytics is the process of gathering and evaluating data from social media profiles to assess social media campaigns performance and support business decisions. The analysis process allows marketers to spot tendencies and craft marketing campaigns that resonate with the company’s target audience and bring the best results. According to their goals and KPIs, marketing teams use social media analytics tools to study metrics such as social media engagement (likes, shares, comments, clicks, etc.), social media sentiment, follower growth, audience demographics, impressions, share of voice, and return on investment (ROI).

How to track social media analytics?

If you want to track social media analytics, it’s best to use social media analytics tools. Contrarily to native social media channels’ analytics sections, analytics tools provide a broader scope of social media data. What is more, you can track numbers for multiple channels and profiles in a consolidated dashboard. To analyze the performance of your social media posts, decide on the metrics that resonate with your social media strategy and goals and compare the numbers with the previous period results or your social media content KPIs.

Why is social media analytics important?

Social media analytics allows marketers to learn about their audience’s needs and preferences and what kind of social media marketing campaigns influence their purchasing decisions. Thanks to the gathered data, they can craft personalized content, improve their social media strategy, and enhance customer experience. Social media analytics is necessary to assess your team’s social media efforts and use the marketing budget effectively.

Sign up for a
14-day free trial

Try NapoleonCat free for 14 days. No credit card required.

Try NapoleonCat free for 14 days. No credit card required.