Automate comments on
Facebook & Instagram

Each rule is an automatic reaction that activates itself based on your pre-defined triggers, conditions, and keywords. For example, an Auto-moderation rule can automatically respond to all questions about shipping or hide all comments that include links (to protect you and your social media community from spam, viruses, or your competitors trying to make use of your paid reach 💪🏽

The main uses of Auto-moderation are to perform the following actions automatically:

• Reply to repetitive questions from your fans and customers, e.g., about pricing or delivery times.
• Hide inappropriate comments containing spam, hate speech, etc.
• Delete inappropriate comments containing spam, hate speech, etc.
• Forward sensitive customer issues to dedicated customer support team members.
• Auto-reply to a private message in response to a comment, e.g., sending a price list, detailed information about delivery, or handling complaints.

Yes, Auto-moderation is perfectly “legal” when it comes to the terms of use of Facebook, Instagram, and Messenger.

To be more specific, Auto-moderation doesn’t access any private APIs by means other than those permitted by the social media platforms. We are also a Meta Business Partner.

Auto-moderation will help you with:

• Converting comments into sales activities
• Selling more from Facebook and Instagram ads
• Reducing response time on social media,
• Reducing the probability of overlooking a comment or a private message,
• Saving social media managers’ time,
• Quickly reacting to time-sensitive customer inquiries,
• Protecting your brand image across your Facebook and Instagram accounts, both for organic posts and ads.

The process of creating an Auto-moderation rule is very simple and doesn’t require any coding skills.

Once you set up your NapoleonCat account and connect your social media profiles to our tool, head over to the Social Inbox feature, by clicking on its icon located in the vertical menu on the left.

Next, click on the blue Automoderation button in the top-right corner to access the feature.

To create your first rule, you can either start from scratch by clicking on the yellow Create new rule button, or you can pick from three ready-to-go rule templates to speed up the whole process.

If you choose to create a completely new rule, you will need to:

• Name your rule (for a better organization once you create multiple rules)
• Select the social media profile you’d like the rule to work for
• Select the trigger, e.g., organic comment
• Select the condition, e.g., only comments with links
• Type in the keywords that will trigger your rule (if you leave this box empty, the rule will work, in this example, for all organic comments with links)
• Define the automatic action that your rule will take, e.g., Hide
• Define your rule’s time schedule, or leave it working 24/7
• Type in the email address(es) to get notifications each time a rule is triggered
• Click on Save rule, and that’s it!

You can also watch this video tutorial to see how to create an Auto-moderation rule in NapoleonCat.

The biggest difference between Chatbots and Auto-moderation is that Chatbots only work with messaging apps, and both their development and implementation are complicated (and can also be very pricey).

Auto-moderation supports private messages, comments, mentions, and reviews – so it covers a much larger spectrum of social media interactions. It’s also very easy to set up – the whole process of creating an Auto-moderation rule takes only a few minutes. No programming skills are needed.

Auto-moderation supports the following social platforms:

• Facebook (organic posts and ads),
• Instagram (organic posts and ads, direct messages),
• Messenger (private messaging).

In order to make your automated responses look more human and natural, there are some features that can personalize them. 

You can create multiple different automatic replies that apply to the same rule – so one of these pre-defined responses will be randomly picked and auto-published. You can create up to 20 different replies.

You can also add the username of the person or brand you’re addressing in your auto-response.

There is no limit to the number of Auto-moderation rules that you create.
The sky’s the limit 🌌

Yes, you can use Auto-moderation for Facebook and Instagram ads.

Once you connect your Facebook Page to NapoleonCat, Auto-moderation will already be able to support both your organic posts and ad posts on this social media platform.

With Instagram, however, you need to connect your Instagram ad account as a separate profile in NapoleonCat’s Project Settings — you can check how to do it in this video tutorial. It’s a simple process that contains only a few clicks 😀

Just like there’s no limit to the number of rules that you can create, there’s also no limit to the number of keywords that will trigger your rule

Yes, you can schedule your rule to work only during specific hours or days, but we generally recommend letting your automatic rules work 24/7.

If you wish to, you will be instantly notified via email each time an automatic rule is triggered.

Yes, in order to cut down the time spent on creating your rules from scratch, we’ve added 3 rule templates:

• Automatically hide offensive comments on Facebook
• Automatically hide offensive comments on Instagram
• Automatically handle customer complaints

Each rule template was based on real use cases of our customers, but you can always edit the template according to your needs 😀

For different reasons, you may wish to disable all comments on your profile. In fact, you can do so with NapoleonCat, but we would like to encourage you to engage with your community rather than delete comments. It establishes you as a trusted business and proves to bring the best results.

Anyhow, one ‘secret’ use of Auto-moderation is that it can automatically delete all incoming comments, which works as a nice alternative to disabling your comments completely – it’s also more discreet.

All you need to do is set up a rule with Delete as the automatic reaction, but remember to NOT include any keywords. This way, any incoming comment will be instantly deleted.

Nothing is ever truly lost inside our Social Inbox. You’ll be able to access different tabs with all of the deleted, hidden, flagged, and archived comments.

And while you can’t undelete a comment, you can easily unhide it with one click inside the Social Inbox.