Want to increase engagement on Facebook? Be more engaging! (Thank you, Captain Obvious!) No, but really. And if you don’t really know how, here are some ideas and examples of interactive Facebook posts that will get you more comments, likes, and shares.
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Why get interactive on Facebook?
I keep repeating that in my posts, but let me do that one more time. Interactivity is at the very core of social media. Facebook started as a way to interact with peers and later on with brands and customers. It’s the “social” in “social media.
But many brands don’t seem to have gotten the memo. They use Facebook and other social media channels as billboards – a one-way digital marketing channel that only pushes their promotional content in front of their audience without any interaction or relationship-building.
Well, that’s not how this works – and especially when we’re talking about organic social media content (because Facebook ads are something else.) The way Facebook algorithm works, it favors organic content that gets people engaged.
So the more people interact with your content, the more Facebook users will see it. And the more they’re engaged in a conversation with you, the more they’re likely to want to buy from you eventually (or again, if they’re already your customers.)
And that’s exactly why you need to make your posts interactive:
- To boost your Facebook engagement and reach
- To build a stronger relationship with your audience – and a stronger brand
- To foster customer loyalty and advocacy
- And in the long run, to increase conversions from your posts (whether that’s clicking through to your website or buying something in your online store.)
What’s an interactive Facebook post?
Facebook interactive posts are not really some sort of a special type of content that takes more effort to create. They’re just Facebook posts your audience can – and is encouraged to – interact with.
So they’re engaging posts that ask questions, elicit responses, encourage questions back, etc. It can be a Facebook live or maybe video content. Anything that will make your readers want to leave a comment, or at the very least, a like (or another type of interaction).
If you struggle with coming up with ideas for Facebook interactive posts, here’s a list to get you started and – hopefully – inspired.
How to create interactive posts on Facebook – ideas and examples
Let’s go over some Facebook creative posts ideas and examples.
1. Just… start a conversation
Sometimes, it’s enough to say good morning and hint at a topic everyone’s excited about. Like… yes, the weather. With the scorching weather in the UK (and across Europe) this summer, Innocent did a really simple thing in one of their Facebook posts:
200 comments and 117 shares from a post about it being “too hot”? Not bad if you ask me.
Of course, not everything will work that way, and you might not see the results if, so far, you’ve been just posting product info (and not really talking to your audience.)
Knowing what gets your audience excited is key to creating posts that people will want to engage with, so make sure you research your audience really well. And that you’re consistent – you might not see great results at first, but if you keep at it, you’ll get there.
Plus, don’t forget, social media marketing (and Facebook marketing) is a conversation. And saying “good morning” is as good a conversation starter as any.
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2. Ask a question
Another obvious conversation starter is asking a question. Again, it can be related to something as obvious as the weather. But you can also ask people about things like:
- How they’re using your products or services
- What’s the weirdest way/place/circumstance they’ve used it
- What’s a funny story they have related to it
You get the idea. The more relatable the question, the more likely people will want to respond with their stories or sometimes even photos or videos.
Even asking a simple question about “which product they like better” might do the trick. You know people like sharing their opinions on Facebook. 😉
You can also look for more creative ways to ask that question, like in the example below.
3. Post user-generated content to inspire interaction
Asking questions can be a super effective way to get user-generated content. The type of interactive content that doesn’t come from the brand but from its customers, making it much more relatable.
Plus, people often feel appreciated when their favorite brand posts their story or photo, so it’s also a great way to build brand trust and lasting relationships with your customers.
Here’s a great example from Starbucks, which asked their customers to share their love stories that have Starbucks in them.
And here’s the post where they asked for the stories. Just look at the number of comments:
Apart from plain asking for comments, there are some other ways to get content from your audience, including:
- Asking for reviews when they buy from you
- Resharing the content they post with your products or services
- Reposting Google reviews or testimonials
- Organizing contests
4. Post lists for people to complete
A super easy way to get people engaged, and again, encourage their opinions or advice. And I’m sure there’s lots of interesting things around your product or service to get people talking. Here’s an example from Fitbit (who, by the way, are great at posting this kind of content on their Facebook Page, so go check that out.)
And to give you an idea of how people respond, here’s a look at the comment section. What’s also great about this approach is that it gets people interacting with each other, making it an effective community-building activity, too.
5. Ask people to fill in the blanks
A similar way to elicit comments is to ask people to complete a sentence. This can, again, be connected to your product or service, but can also be a more general, random conversation starter. You know, whatever works, as they say.
Here’s an example from Wendy’s, who, by the way, have a very specific way of engaging people on their social media channels – and one that definitely works for them.
6. Do a poll
Doing polls on Facebook is an excellent way to get people actively engaged. I don’t know about you, but there’s just something about participating in a poll that makes me want to click (especially when I’m procrastinating, and answering a poll seems like a great idea.)
The easiest way to do it is to ask people to click certain reactions in response, like in this post from Wendy’s:
Or this one from Depositphotos:
And if you want to get more comments than reactions, do a poll that asks people to leave a comment (they can comment with emojis, too). Like in another example from Fitbit’s Facebook Page:
7. Share tips (and ask for them)
In addition to sharing tips on your Facebook Page, for example on using your product, you can also ask people to share more tips to encourage interaction between community members. This can be a great engagement booster for your Facebook Page.
Like in this example from Chewy that contains a list of things to pack if you’re travelling with a puppy.
8. Organize a contest or giveaway
I already mentioned this one as a way to get user-generated content. Adding an incentive for people to comment and share is always a good idea. Here’s another example from Chewy, with a chance to win a pet portrait.
The fact that pet photos can be an extremely interactive Facebook post idea by their very nature is another thing… 😉 (I didn’t really want to add a separate “Share cute dog photos” point, though ;))
9. Ask for feedback
I get that this might be tricky. Because you might need to brace yourself for any kind of feedback – including negative feedback. But if you’re being honest with your customers and ready to have those conversations, you should be absolutely fine.
And having those conversations openly, listening to your customers talk about their experience, might actually help you build a reputation of an authentic, responsive brand. Which might just be what sets you apart from your competitors – not just on Facebook.
10. Show the people behind your brand
Apart from cute dogs 🐶 and cats 🐱, showing people also usually works really well. It helps establish a more human connection with your brand (which, after all, is made up of people).
Like in another example from Innocent (you can tell they’re one of my favorite brands on social media ;)):
11. Tap into popular social media trends
This one requires some social media savviness – but also has one of the highest potentials to go viral. And that’s because you’re essentially jumping on something that’s already gone viral.
One pro tip: avoid being cringey. If you don’t get the trend, it’s probably best not to use it. People can tell. 🙂
And here’s a successful example from – again – Fitbit:
(P.S. Notice how they reshare their tweet – repurposing successful content on other channels is also an effective and time-saving tactic.)
12. “Caption this photo”
Another fun way to get people creative and also enjoy themselves while they think of an answer. The funnier the photo, the better. Like in the case of this one from Comedy Wildlife Photography Awards:
Bonus section: how do you manage all that engagement?
The fact of life is, the higher engagement you get on Facebook, the more engaged you have to be yourself. Getting comments from people and never responding to them is not on the list of social media best practices. So, if you’re after boosting your Facebook engagement, prepare to spend more time moderating comments.
And to make that easier, get yourself a Facebook comment moderation tool like NapoleonCat and its Social Inbox. Using it, you’ll be able to:
- Get all social media comments in one dashboard – not just from your Facebook Business Page (or Pages) but from your other social channels as well, e.g., Instagram or Twitter. This can save you hours monitoring comments, especially in busy periods like when you’re running a particularly popular giveaway.
- Respond from that same place. And if you have a team and manage multiple Facebook accounts, assign comments to other team members, so that everyone knows who and when to respond to.
- Use Facebook automated messages to save yourself even more time.
- If (and this is very likely to happen) people ask product-related questions under your engagement posts or even complain about your product or service, assign those instantly to your customer service team so they can help the customer, and possibly take the coversation to Messenger to share sensitive data like order number.
- Automatically remove spam and bot comments – which are also likely to happen as your posts get more and more popular.
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Get more interactive on Facebook and reap the benefits
Social media is there not just to sell your products (though it can be really effective for sales.) It’s also there to connect with your audience on a more human level. So find ways that work for your brand and your customers – hope you’ve found some inspiration in the list above!
Oh, and get some Facebook management tools for business to make the whole thing a lot easier.
