Instagram demographics in Australia [May 2022 UPDATE]

At the end of 2021, Instagram passed the 2 billion monthly active users mark. This time, with our free browser, we compiled some Instagram demographics data for Australia over the past couple of years.

Let’s see how many people use Instagram on our smallest continent 🙂

• Instagram statistics for Australia (September 2018 – May 2019)
• Instagram users in Australia – March 2020
• How many people used Instagram in Australia in 2021?
• How many people use Instagram in Australia in 2022?

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Instagram statistics for Australia (September 2018 – May 2019)

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9,037,000 people used Instagram in Australia in May 2019, which accounts for 35.8% of the entire population. That’s 403,000 fewer users than in September 2018.

• Other key observations for May 2019:
• The majority of Instagram users in Australia were women – 57.3%.
• People aged 25 to 34 were the largest user group (2,900,000).
• The highest difference between men and women occurs within people aged 35 to 44, where women lead by 310,000.

Instagram users in Australia – March 2020

There were 9 709 000 Instagram users in Australia in March 2020, which accounted for 38.1% of its entire population.

Instagram is not just a social network for sharing photos, it is a platform for building a brand and promoting services.

• The majority of them were women – 56.4%.
• People aged 25 to 34 were the largest user group (3 200 000).
• The highest difference between men and women occurs within people aged 45 to 54, where women lead by 300 000.

How many people used Instagram in Australia in 2021?

There were 10 840 000 Instagram users in Australia in February 2021, which accounted for 42% of its entire population.

• The majority of them were women – 56.9%.
• People aged 25 to 34 were the largest user group (3 200 000).
• The highest difference between men and women occurs within people aged 35 to 44, where women lead by 370 000.

How many people use Instagram in Australia in 2022?

There were 13 543 500 Instagram users in Australia in May 2022, which accounted for 51.5% of its entire population.

• The majority of them were women – 55.8%.
• People aged 25 to 34 were the largest user group (3 800 000).
• The highest difference between men and women occurs within people aged 45 to 54, where women lead by 593 300.

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For more Instagram user demographics, visit our FREE BROWSER. It allows you to check the current social media user statistics for any country in the world.

We recently launched the stats archive, so now you can also access data from previous months 🙂