Social Media Users in Scandinavia

Scandinavians are known for living happy lives, which somewhat begs the question – do they even use social media? We used our free social media stats browser to show you the exact numbers for the 3 countries across 3 social media platforms:

Facebook users in Denmark:

The number of Facebook users in Denmark was 3 601 000 in March 2019, which made up 62.4% of its population.

• Most users were women – 52.2%.
• The largest group turned out to be people aged 25 to 34 (730 000).
• The highest difference between men and women is within people aged 65 and above (60 000 more women).

Facebook users in Norway:

There were 3 374 000 Facebook users in Norway in March 2019, which means 62.5% of its entire population was on the world’s biggest social media platform.

• Most of the users were women – 51.3%.
• People aged 25 to 34 were the biggest user group (710 000).
• The highest difference between men and women occurs within people aged 65 and above, where women lead by 40 000.

Facebook users in Sweden:

5 745 000 people used Facebook in Sweden in March 2019, which accounted for 57.2% of its country’s whole population.

• The majority of the users were women – 51.5%.
• People aged 25 to 34 were the largest user group (1 350 000).
• The highest difference between men and women occurs within people aged 65 and above, where women lead by 100 000.

Instagram users in Denmark

There were 1 861 000 Instagram users in Denmark in March 2019, which made up 32.2% of the country’s whole population count.

• Most of the Instagram users were women – 59%.
• People aged 18 to 24 were the largest user group (490 000).
• The highest difference between men and women occurs within the age group of 35 to 44, where women lead by 70 000.

Instagram users in Norway

The number of Instagram users in Norway was 2 090 000 in March 2019, which accounted for 38.7% of the country’s entire population.

• As with almost every social media network, women outnumbered men – by 7.4%.
• Users aged 25 to 34 were the largest group (520 000).
• The highest difference between men and women occurs within people aged 45 to 54, where there are 80 000 more women.

Instagram users in Sweden

There were 4 427 000 Instagram users in Sweden in March 2019, which accounted for 44.1% of its entire population.

• Most of Instagram users in Sweden were women – 56%.
• The group of users between the age 25 to 34 was the largest user group (1 160 000).
• The highest difference between men and women occurs within people aged 45 to 54, where there are 140 000 more women.

Messenger users in Denmark

The total number of Messenger users in Denmark amounted to 2 893 000 in March 2019, which made up 50.1% of the country’s population.

• Most of the users were women – 52.9%.
• Adults aged 25 to 34 were the largest user group (650 000).
• The highest difference between men and women occurs within people aged 45 to 54, where women lead by 60 000.

Messenger users in Norway

There were 2 859 000 Messenger users in Norway in March 2019, which means that more than a half of its population used this social media platform – 52.9%.

• The slight majority of users were women – 52%.
• People aged 25 to 34 were the biggest user group (650 000).
• The highest difference between men and women is within people aged 55 to 64, where women lead by 40 000.

Messenger users in Sweden

4 657 000 people used Messenger in Sweden in March 2019, which accounted for 46.3% of the country’s entire population.

• Most of the Messenger users were women – 52.2%.
• People aged 25 to 34 were the largest user group (1 200 000).
• The highest difference between men and women occurs within people aged 65 and above, where women lead by 80 000.

Key takeaways

• All 3 social media platforms were slightly more used by women
• Adults aged 25 to 34 were the largest user group across all social media platforms
• The highest difference in the number of users most often occurs within older groups

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We recently launched the stats archive, so now you can also access data from previous months 🙂