Forget about spending days manually responding to reviews and comments. Turn it from a full-time job into a few hours a week, even when you have hundreds of locations internationally.
Make Google My Business reviews and Q&As an integral part of your customer service workflows. Save hours of work for your social media and customer service teams.
Claiming your Google My Business location is not enough to always pop up in search results. Boost your local SEO by keeping your profile active with engaging content, discussions, and positive ratings.
It’s no secret that customers trust recommendations of other happy customers more than they trust you as a brand. And that’s okay – as long as you’re part of that conversation.
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Each day, our customer support team had to go through dozens of folders to access all the new client reviews and then answer them one by one. This process was tiresome, incredibly time-consuming, and sadly, often ineffective.
Now, we have a bird’s eye view of the entire organization and can spot both our strong points and areas which still need improvement. We can more easily verify the procedures we have put in place (e.g., handling of complaints), assess how individual locations are performing, and monitor the shopping experience of our clients.
Robert Prokopowicz, CCC
Google My Business posts are a type of brief updates that appear under your business listing. Best examples include:
You’ll find more information about what to post on Google My Business and how to do it in this article.
Studies showed that you need to run your profile actively. That means posting on Google My Business weekly or even more often.
One of our clients with close to 5000 locations on Google My Business replies to 1000–1500 comments each month within approx. 1–1.5 hours, 3–4 times a week. Read more about it in our case study.
Yes, it does – primarily local SEO.
On their official support page, Google has explicitly encouraged businesses to reply to reviews: “interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business.” Read this article to learn more about supporting your local SEO.
No, even if you don’t claim your Google My Business page, people can still leave reviews if your business is added to Google Maps. So, from a business owner/manager’s perspective, claiming your business ownership in Google My Business and responding to customer reviews is crucial. You can’t really leave that out without risking your reputation (and ultimately, sales.)
Local SEO is crucial because people who search for a product or service in their immediate area are very likely to make a purchase. According to Google, 76% of mobile users who did a local search visited a storefront within a day.
MOZ.com states that Google My Business “signals” is the most crucial ranking factor for local pack rankings. It’s even more important than backlinks, reviews, or social signals.
